Turbines are becoming larger. However, it is important to understand the key drivers of turbine design and explore the possibility of a global optimum, beyond which further upscaling might not reduce the cost of energy. This study explores, for a typical farm, the entire turbine design space with respect to rated power and rotor diameter. The results show a global optimum that is subject to various modeling uncertainties, farm design conditions, and policies with respect to wind farm tendering.